Search ads in China marketing is to increase website traffic and thus lead and business through paid ads on China search engines such as Baidu, 360,Sogou and many more. Search ads bring a large number of qualified visitors to your website as it is pull marketing. But that’s only the beginning. A good search ads campaign should also let your potential customers in China to take the specific actions you want. Your SEM campaign should be closely monitored and maximized the effect by analyzing different metrics which make you continuous improvements that will give you the best ROI in China marketing.
However, you may familiar with Google and Yahoo search ads, but this doesn’t mean the same in China. Firstly, you need to include your content and description in Chinese to present your products or services to target the right customers. Secondly, use different algorithm. China search engine has its own algorithm in search ads listing. You need to be familiar with the algorithm in order to rank high. Thirdly, because of different algorithm, the strategies for search ads are different from Google and Yahoo. You may need to slightly adjust your current strategies specially for search ads in China market. But in practice and practice, you will familiar and even be a search ads specialist in China marketing.